Irritation as Marketing Strategy

Can you irritate people into becoming your customers? What a concept.

But some idiot attempting to market a Canadian (?) pharmacy is working cleverly to do just that by sending remarkable quantities of spam my way. What's clever is that the person has thought up all kinds of almost plausible names that shoot right by my spam filters with the subjects always something almost requiring legitimate attention, once again shooting past my spam filters.

Now I've caught on to the game. I know what to look for. I just need to educate my spam filter.

But is this any way to get customers? Don't think so. The only relationship the spammer's built is to educate me to his stupid attempt to drum up business.

Unfortunately too many "business people" figure they can sell you if they can only get you to visit their site, apparently feeling their value proposition is so weak it won't meet that first test of attracting your attention. So they try subterfuge to get you there. Why should a prospect trust the seller if the initial approach is to lie?

One can only hope they go out of business quickly.