A few knew there would always be a future

Interesting article in Ad Age yesterday titled, "Unilever, Walmart, P&G Buck the Short-Term Trend." While the premise of the column is that all three companies are focusing on the long-term, having scrapped the Wall Street tradition of quarterly investment advisories, what was more interesting were comments on their marketing activities.

If you compete against any of these three, particularly P&G, watch out. Their CTO predicted that 2010 would be their biggest year in a decade for innovation. They are out to capture your customers with new products, expensively developed when others were cutting costs.

Knowing there would be a tomorrow, a future, knowing that the best time to drive your business is when everyone else is pulling back, P&G maintained their relentless drive for growth. They saw the terrific opportunity when so many others saw the potential for disaster.

Where are you now? Where will you be when your competitor pulls "a P&G?"

Is this guy interesting or what.

David Meerman Scott delivered the keynote at BMA National Convention, addressing the group with thoughts and examples from his books, "The New Rules of Marketing and PR," and"World Wide Rave."

He has a great take on the impact of internet marketing and Web 2.0. Check out his site at www.davidmeermanscott.com or his blog at www.weblinknow.com.

He's one of the most thought-provoking speakers on this subject.