Monday, July 27, 2009

Companies finally start to focus on Customer Satisfaction

I guess it takes a downturn before the companies that don't like customers begin to see their error. The latest report from The American Customer Satisfaction Index is out with a few surprising findings:

Sprint has improved. The average subscriber only called customer service four times last year, down from eight. I guess this is good.

Comcast, another favorite, cut repeat calls 30% last year. Hmmmm.

US Air reduced mishandled baggage by 43% in 2008 compared to the prior year. Wonder what they'll do this year now that they charge for checking your bags? And passenger complaints fell 35% in the first quarter. That's worth celebrating. Wonder what they did.

And Southwest, with the best customer satisfaction scores in their industry cut passenger complaints 56% in the first quarter.

Wonder why United wasn't mentioned in the article.

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