Apple is absolutely one of the best marketing companies in the country. They understand their market; they design products their market will love; they promote them brilliantly, distribute them carefully and price them accordingly.
And while a good part of the rest of the world is wondering where the next sale is coming from -- Apple reported a 9% growth in revenue. Not too shabby. But, as they say, there's more.
AT&T reported a net increase of 1.2 million wireless customers driven by iPhone sales.
When you really understand the gut of your market, you can really drive growth -- even for your distribution.
Great marketing.
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