Yesterday at the BMA luncheon the speaker mentioned, "We are choosing not to participate in the recession."
And they aren't.
That's attitude.
So they continue to grow when so many are not. What do they know that the others don't?
The know that companies still need to purchase their products. They know that they have to build market share. They know that they must be better than their competitors. They know that their service must be the best. They know they can't cut back but must, in fact, be better than before.
These are the times when the market finds out what you're made of.
And they're out to prove they're made of the best.
So they continue to grow and their competitors participate in the recession.
Attitude.
Here's where you can purchase the book
Available at Amazon and other online booksellers
Jack Trytten
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About Jack Trytten
Jack Trytten is President and founder of Insight Direction, Inc. Founded in 2000, the company consults on new product development, brand development and other areas of core marketing strategy.
Marketing is focused on influencing behavior. Just as mathematics and physics form the foundation for engineering, psychology forms the foundation for marketing. All too often, companies base their marketing strategy on limited knowledge of their customer, occasionally faulty knowledge. While they may save on market research costs, the expenditures that are wasted in misguided marketing are always much greater.
Insight Direction leverages new research methodologies based on the current developments of psychology and cognitive neuroscience. Marketing, to a degree, has become brain surgery. If your marketing is to influence behavior, specifically how you and your customers are to relate to each other, you must understand how those customers perceive and react to your marketing efforts. And to do this, you must understand the subconscious decision processes. This critical understanding is the foundation of marketing strategy. Without it, marketing becomes a matter of luck.
Marketing is focused on influencing behavior. Just as mathematics and physics form the foundation for engineering, psychology forms the foundation for marketing. All too often, companies base their marketing strategy on limited knowledge of their customer, occasionally faulty knowledge. While they may save on market research costs, the expenditures that are wasted in misguided marketing are always much greater.
Insight Direction leverages new research methodologies based on the current developments of psychology and cognitive neuroscience. Marketing, to a degree, has become brain surgery. If your marketing is to influence behavior, specifically how you and your customers are to relate to each other, you must understand how those customers perceive and react to your marketing efforts. And to do this, you must understand the subconscious decision processes. This critical understanding is the foundation of marketing strategy. Without it, marketing becomes a matter of luck.
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