A respected website developer -- if you want his name, send me an email -- authored this comment in an article, "The Web is a conversation. Marketing, by contrast, is a monologue… "
He should know better. Another one confusing advertising with marketing.
Hey, folks, they're different. Advertising is part of marketing. But to equate the two is like thinking your tire is your car. It's a piece of it, an important piece at that. But it's not your car and advertising is not marketing.
Once again, marketing is about creating and nurturing customer relationships. Conversation is necessary to accomplish this. Absolutely critical.
Until business managers understand what marketing is, businesses will suffer crappy marketing.
Time to get with it. Particularly in this economy.
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