Let's say you want acorns. Lots of acorns. What do you do -- you go out and purchase an oak tree.
Then to get lots of acorns you become skilled at making that oak tree "happy". Water, some fertilizer, plenty of sunshine, good soil. Everything an oak tree could want. And then it gives you plenty of acorns.
But you want more acorns. Lots more. And you have mastered making that first oak tree happy. You can't make it happier.
You need another oak tree. And you treat it like the first one. And it gives you many acorns.
Here's where you can purchase the book
Available at Amazon and other online booksellers
Jack Trytten
.jpg)
About Jack Trytten
Jack Trytten is President and founder of Insight Direction, Inc. Founded in 2000, the company consults on new product development, brand development and other areas of core marketing strategy.
Marketing is focused on influencing behavior. Just as mathematics and physics form the foundation for engineering, psychology forms the foundation for marketing. All too often, companies base their marketing strategy on limited knowledge of their customer, occasionally faulty knowledge. While they may save on market research costs, the expenditures that are wasted in misguided marketing are always much greater.
Insight Direction leverages new research methodologies based on the current developments of psychology and cognitive neuroscience. Marketing, to a degree, has become brain surgery. If your marketing is to influence behavior, specifically how you and your customers are to relate to each other, you must understand how those customers perceive and react to your marketing efforts. And to do this, you must understand the subconscious decision processes. This critical understanding is the foundation of marketing strategy. Without it, marketing becomes a matter of luck.
Marketing is focused on influencing behavior. Just as mathematics and physics form the foundation for engineering, psychology forms the foundation for marketing. All too often, companies base their marketing strategy on limited knowledge of their customer, occasionally faulty knowledge. While they may save on market research costs, the expenditures that are wasted in misguided marketing are always much greater.
Insight Direction leverages new research methodologies based on the current developments of psychology and cognitive neuroscience. Marketing, to a degree, has become brain surgery. If your marketing is to influence behavior, specifically how you and your customers are to relate to each other, you must understand how those customers perceive and react to your marketing efforts. And to do this, you must understand the subconscious decision processes. This critical understanding is the foundation of marketing strategy. Without it, marketing becomes a matter of luck.
No comments:
Post a Comment