Never over-promise?

One of the key tenets of marketing is to never over-promise. You're trying to build a relationship and the letdown the customer feels when they realize you won't deliver is often a deal breaker.

Does this hold true in politics?

It seems so many I know who voted for Obama have expectations so high I can't imagine he'll be able to deliver. In fact, I'm not sure he ever directly created those expectations; I think many people have read into his promise for change the expectations that they desire.

Best of luck. We don't need more cynics when it comes to politics and the political class.