At a presentation last night on social marketing the speaker offered the example of Upumpitup, a new site by Crystal Light. Neat site, created to help young women with their challenges and very well done. It's getting great traction with about 54,000 members and apparently growing fast.
As the presenter finished this part of his discussion came a question from the back of the room, "Have they seen a jump in sales?"
The questioner didn't get it. First you build the relationship, then you get the sales. At 54,000 thousand members, you're just starting. But with the growth, it's meeting a need. Then it will boost sales. And not just the occasional sale but loyal sales that just keep on growing.
Why don't so many marketing people understand the need for a relationship?
Take a look at the site: www.upumpitup.com
Subscribe to:
Post Comments (Atom)
.jpg)
No comments:
Post a Comment