While many marketers have intuitively felt this, there is now proof. The American Customer Satisfaction Index has made an exhaustive study of companies that consistently outrank their competitors. And those companies offer significantly higher returns to investors.
Customer satisfaction pays off.
So the next time your CEO cuts your marketing budget, remind him of his fiduciary responsibility to maximize the return for his investors and that marketing is the critical link to customer satisfaction.
Take a look. Interesting site: www.theacsi.org
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