About two weeks ago, McDonalds announced they would be adding gourmet coffees to their menu by building new coffee bars in their restaurants. They presented this like a natural expansion of their coffee business which they have been trying to improve for several years.
Of course, Starbucks has been selling breakfast bakery items for several years but recently has been expanding into cooked egg items and luncheon items. And they announced about a week ago that they would begin selling regular coffee for a buck -- with free refills.
Take that, McDonalds!
Now Dunkin Donuts has joined the fray. They're redecorating stores, investing heavily in new locations, expanding existing ones, expanding their breakfast and lunch menu and spotlighting their espresso beverages.
Take that, Starbucks!
It appears that the three will meet somewhere, perhaps out in a rural field or under a viaduct in a back-of-the-yards neighborhood, to slug it out, lit only by the headlights of the cars they arrived in.
Should be fun to watch. Although with that much caffeine we may be up all night.
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