Eric Zorn, a popular columnist for the Chicago Tribune took out after Apple and their new operating system, Leopard. He attempted to install it with terrible results and ended up paying $468 to Apple technicians to have it fixed.
Not a happy camper. But, as he pointed out, that is the gamble you take as an early adopter of technology.
But on his blog, an astute individual -- a potential great marketing person -- had this insight:
For early adopters the marketer should provide a safety net of a warranty that protects against undiscovered bugs.
What an idea! Perhaps this would have saved Apple from having a very popular columnist in a major market trash the company for their lack of caring for customer relationships.
What a thought.
Tuesday, November 20, 2007
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